- - - - Negativity drives online news consumption For a headline of average length, each additional negative word increased the click-through rate by 2.3%. Our results contribute to a better understanding of why users engage with online media. https://www.nature.com/articles/s41562-023-01538-4
March 18, 2023
March 18, 2023
March 18, 2023
- - - - Negativity drives online news consumption For a headline of average length, each additional negative word increased the click-through rate by 2.3%. Our results contribute to a better understanding of why users engage with online media. https://www.nature.com/articles/s41562-023-01538-4